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Breastfeeding and Beyond – Creating Sustainable Support for Indian Mothers | SS POCT
Each year from August 1st to 7th, people around the globe mark World Breastfeeding Week, and in 2025, the theme is: “Prioritise Breastfeeding: Create Sustainable Support Systems.”
This isn’t just a celebration — it’s a call to action.
Breastfeeding is a powerful act of care, and it deserves long-term, systemic support.
At SS POCT, we’re committed to making this support accessible through smart healthcare products that empower new mothers — at home and beyond.
Real Challenges Faced by Indian Mothers
Despite its immense benefits, many mothers in India face real-world challenges:
- Limited maternity leave
- Lack of breastfeeding-friendly workplaces
- Social stigma around breastfeeding in public
- Minimal access to lactation counseling
- Missed medications or supplements during recovery
This is why mothers need smart, dependable, home-use medical devices to support their postpartum health journey.
What Does Sustainable Support Look Like?
To truly “prioritise breastfeeding,” sustainable support must include:
✅ Paid maternity leave and flexible work policies
✅ Access to affordable breast pumps in India
✅ Family involvement and education
✅ Community awareness and public acceptance
✅ Postnatal care tools like pill organizers, nebulizers, and breast pumps
Why Breastfeeding Matters
Breastfeeding supports not just babies — but also mothers and the planet:
Boosts baby’s immunity and brain development
Aids faster postpartum recovery
Eco-friendly, zero-waste, and cost-effective
Strengthens emotional bonding between mother and baby
Aligned with global sustainable development goals, breastfeeding is nature’s perfect nutrition — especially vital in the first year of life.
Experts recommend exclusive breastfeeding for the first 6 months, followed by continued feeding with supplementary foods. Breast milk contains natural antibodies that protect against infections and allergies.
Using a breast pump allows mothers to extend their breastfeeding journey — even when they can’t feed directly. It enables milk storage, flexible feeding schedules, and discreet pumping anytime, anywhere.
SS POCT’s Role in Maternal Health
At SS POCT, we provide trusted medical devices that are safe, effective, and designed for Indian homes. Here’s how we support mothers:
Bluetooth Pill Box – Helps ensure timely intake of supplements or medications during the postpartum period
Mesh Nebulizer – Provides breathing support for recovering mothers or infants with congestion
3-Ball Spirometer – Assists in rebuilding lung strength post C-section or during general recovery
SS POCT Breast Pump – Designed for portability, hygiene, and comfort to support breastfeeding mothers returning to work or on-the-go
Let’s ensure breastfeeding isn’t just celebrated for a week, but supported for a lifetime — with tools, awareness, and care that truly empower every mother.
Explore SS POCT’s home-use healthcare range and stay tuned for our upcoming breast pump — because sustainable care starts at home.
https://sspoct.com/
