Breastfeeding and Beyond – Creating Sustainable Support for Indian Mothers

Each year from August 1st to 7th, people around the globe mark World Breastfeeding Week, and in 2025, the theme is: “Prioritise Breastfeeding: Create Sustainable Support Systems.”

This isn’t just a celebration — it’s a call to action.
Breastfeeding is a powerful act of care, and it deserves long-term, systemic support.

At SS POCT, we’re committed to making this support accessible through smart healthcare products that empower new mothers — at home and beyond.

Real Challenges Faced by Indian Mothers

Despite its immense benefits, many mothers in India face real-world challenges:

Limited maternity leave

Lack of breastfeeding-friendly workplaces

Social stigma around breastfeeding in public

Minimal access to lactation counseling

Missed medications or supplements during recovery

This is why mothers need smart, dependable, home-use medical devices to support their postpartum health journey.

What Does Sustainable Support Look Like?
To truly “prioritise breastfeeding,” sustainable support must include:
✅ Paid maternity leave and flexible work policies
✅ Access to affordable breast pumps in India
✅ Family involvement and education
✅ Community awareness and public acceptance
✅ Postnatal care tools like pill organizers, nebulizers, and breast pumps

Why Breastfeeding Matters

Breastfeeding supports not just babies — but also mothers and the planet:

🧠 Boosts baby’s immunity and brain development
💪 Aids faster postpartum recovery
🌿 Eco-friendly, zero-waste, and cost-effective
💖 Strengthens emotional bonding between mother and baby

Aligned with global sustainable development goals, breastfeeding is nature’s perfect nutrition — especially vital in the first year of life.

Experts recommend exclusive breastfeeding for the first 6 months, followed by continued feeding with supplementary foods. Breast milk contains natural antibodies that protect against infections and allergies.

Using a breast pump allows mothers to extend their breastfeeding journey — even when they can’t feed directly. It enables milk storage, flexible feeding schedules, and discreet pumping anytime, anywhere.

🌸 SS POCT’s Role in Maternal Health

At SS POCT, we provide trusted medical devices that are safe, effective, and designed for Indian homes. Here’s how we support mothers:

🔹 Bluetooth Pill Box – Helps ensure timely intake of supplements or medications during the postpartum period
🔹 Mesh Nebulizer – Provides breathing support for recovering mothers or infants with congestion
🔹 3-Ball Spirometer – Assists in rebuilding lung strength post C-section or during general recovery
🔹 🆕 SS POCT Breast Pump (Coming Soon!) – Designed for portability, hygiene, and comfort to support breastfeeding mothers returning to work or on-the-go

Let’s ensure breastfeeding isn’t just celebrated for a week, but supported for a lifetime — with tools, awareness, and care that truly empower every mother.

🛒 Explore SS POCT’s home-use healthcare range and stay tuned for our upcoming breast pump — because sustainable care starts at home.
👉https://sspoct.com/

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